Revenue

• $1.1 Billion (with a “B”)
• Up 27% over last year
• $762 Million of revenue from their Premier Agent Program (about ¾ of their revenue)

Profit and Loss

• $94 Million loss for 2017 (ouch!)
• $35 Million projected profit for 2018

Sales & Marketing

• $448 Million invested into Sales & Marketing in 2017 (!) (almost half of their revenue!?!)

Commissions Generated

• $6.5 Billion of commissions generated in 2017
• Based on their calculations, this represents 7.5% of all commissions generated in 2017*

*This stat, to me, is fascinating.

It seems like a lot of Realtors’ attention, time, energy and distraction goes into Zillow for only 7.5% of the commissions.

Don’t get me wrong, $6.5 Billion is a lot of money.  I understand that, for some Realtors, Zillow generates massive results.

I see too many Realtors dabbling in Zillow.  It seems that a clear strategic decision along with a massive commitment needs to be made in order to attract part of the $6.5 Billion.

If the commitment cannot be made to Zillow, stop being distracted by it and focus on the other 92.5% of commission revenue that is available to you.